Startup Who Helps Your Startup

Innovify is one of the emerging company who is providing product management and product development services, and shaping ideas into successful startups with their lean startup, startup incubator and startup accelerator methodologies.

Innovify is basically a product management and development company who have managed startups and product like Landbay, Kwanji, Flatchecker, Your Style Unzipped, AtMayFair, SmartWomen SmartConversations, SoBu, Vicor Group, Foundermates and many more and ready to make more.

Aim of Innovify as per their Founder

At Innovify, we aren't content to rest on our laurels. That’s why we like to set very ambitious goals. “Our aim is to launch 100 products in the next 10 years with at least 50 successful startups by 2021”. And because we only invest our time and expertise in products that we think will truly change the world, that means the world will have 100 new things that excite, inspire, and invigorate. Want to help us reach our goal and get your product to market? We love to hear from new startups, so feel free to contact us and find out if a partnership with Innovify is right for your company.

Founder of Innovify

Innovify was founded by Maulik Sailor in 2011 to accomplish one simple mission: taking your incredible ideas and giving them the nurturing they need to become incredible products and services.

By providing seed, venture, and growth support, we can help your startup become a truly successful business, able to compete with the big players in your industry. From the earliest idea to later stage growth, we’ll carefully guide you, providing the tools, money, and expertise to achieve your goals and more.

For startups, Innovify also provides the much-needed Seed capital to build their products and introduce them to its network of investors.

Over the years we have helped our clients grow their business by providing them an all-round support than just building them the best products.

As an entrepreneur, your greatest strength is the ability to get the help you need, when you need it. The Innovify team has the expertise to give you that help through each stage of your company’s life. Our crew is made up of tech industry veterans from around the world, product experts, creative designers and highly skilled developers, so you’ll always have someone with the knowledge and skills you need right at your fingertips.

How Does Corporate and Startups Approach Product?

I have worked with both corporate and startups as the product guy and there are a lot of difference in the way how it is done at each. I have tried to summarize it in the following table. Please note that there is no clear demarcation between the approaches highlighted but they are more inclinations.

No	Item	Corporate
1.	Identifying the need of a new product	Typically, they would have the strategic team deciding to develop a new product. However, before they decide, they will conduct a large scale market research, strategic planning, user research, etc.	Typically, the founders experience the need themselves and they perform a basic research before deciding to develop a new product
2.	Initiation	Having identified the need, they would then start planning for it before a full-fledged development. A product manager would be appointed and he would be tasked to create a business case for the new product.	Entrepreneur either starts doing it themselves with support from their network. No detailed business case is done, but a basic research and analysis is done to assess if it is worthwhile to pursue the opportunity
3	Approval	A strategic committee would either approve the development or not depending on business case and their business priorities.	There is no committee. It’s the founder and his founding team, if there is one, makes the decision quickly.
4	MVP	Many old styles corporate don’t have the concept of MVP. Once approved, they just want to get the product done completely. Even their MVP's are more like finished products.	MVP is very important for startup. They build the MVP, conduct the user research and then improve on it or pivot.
5	Innovation	Low. Many corporate do produce a lot of innovative products. However, they do spend a lot of resources on it.	High Start-ups by definition needs to be highly innovative. It doesn’t need to be technical innovation, but could be service or business model. Unlike corporate they have fewer resources to spend and thus the innovation output has to be higher, much higher. If they are not innovative, they would not succeed.
6	Pivoting	Not often and not much.
7	Scrapping	Corporate are more comfortable to scrap the product as they have a portfolio of products to select from	Startups typically have one or a very few products and hence scrapping the project is not really an option. Instead they pivot.
8	Methodology	More waterfall, although there are highly agile org. They still have a lot of waterfall style governance and gates.	Mostly agile with little governance and gates.
9	Risk Attitude	Conservative	Aggressive
10	Measurements	More data less intuition. A large number of metrics are captured to create a number of reports and dashboards as the measure of success or failure.	More intuition than data. Only the required metrics are captured and measured.
11	User research and acceptance	Typically appoint agencies to do it for them. Product managers and developers don’t really engage with the end users.	Founders engage directly with their users, bringing first-hand feedback to the development team.
12	Market Launch	Grand for new products, with high marketing plans	Slow and organic. A lot of word-of-mouth that aggressive marketing
14	Roles	Specialized. Even the product managers are specialist within their domain	Masters of all. They are not just jack of all trades, but continuously mastering new skills, domains and technologies.
15	Integration	3rd party integration are mostly with paid packages.	3rd party integration are mostly with free packages.
16	Programme Management	Corporate typically have programmes within which the products are planned.	What the hell is a programme?
17	Responsiveness	Low and slow. User feedback would go through a series of gates (customer service, 3rd level support, triage, planning, fixing, testing, release, communicate) before the addressed	High and fast User feedback would be directly to the founders, who priorities them quickly with a faster build and release.
18	Communication	Emails, documents, etc. Though they have scrum walls, they still rely a lot on documentation.	Verbal and more face to face. Drawings all over the walls.

Innovify is an end to end product management company providing product management services in UK.

Your Startup Product Could Be a Game Changer

Unless you find an incredible startup mentor, your product will not see the light of the day even if it’s an out of box!!! That’s why mentors’ importance is receiving massive significance.

Universe is not short of out of box thinkers, first generation entrepreneurs!!! Yeah, that’s absolutely true. However, irony is not all ideas, concept see the light of the day. I am not raising doubt on the capability of legendary thinkers, but I would like to bring forth the reality.

What’s the Reality?

The reality is – not everybody can claim popularity, name and fame akin to Facebook, Yahoo, KFC, Harley Davidson, Reliance, TATA and Twitter among others. Generally what entrepreneurs think is – their idea is unique, they too can become the cynosure of all eyes, enabling them to develop an outstanding customer base at a rapid speed, in turn millions of dollars.

Well, well enough of figment of imagination!!! Success doesn’t come to all and also not that easy. An entrepreneur’s path is fraught with thorns and roses, ups and downs.

So, What is the Way Out?

If you are really mad about your idea, concept be open to discussion, dialogue, streamlining with an expert mentoring team. Who knows your product, idea could be a game changer, big thing, impacting the lives of costumers. For an entrepreneur that’s the biggest thing, he/she can imagine. Rightly so!!! Which entrepreneur doesn’t want to make it big in life??? A premiere product management company is tailor-made for a unique product.

Why Don’t You Explore Innovify?

As a writer, focusing on the growth and challenges of startups, first generation entrepreneurs, I would strongly recommend Innovify to help your startup product realize its true potential.

They are a bunch of out of box thinkers, enabling new product scaleup. I am sharing some of the salient features of their company:

• Team of expert professionals with brilliant hands-on experience in product Management
• Proven track-record as an incubator and accelerator
• Adheres with global standards
• Industry focused solutions
• Investors network
• Seed capital to fuel your dream
• Research and Development wing to analyze clients’ architecture, business challenges before coming out with a feasible solution

In the end, I would like to reiterate - merely jotting down an idea will not help you. Come and explore their expertise, it could be a game changer in your destiny!!!